PRIVACY POLICY

Affinity Financial Services (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring that your personal information is processed in accordance with applicable data protection laws, including the Protection of Personal Information Act, 2013 (POPIA) and other relevant financial sector regulations in South Africa.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website or engage with us in the course of our business activities.

1.  WHAT PERSONAL INFORMATION WE COLLECT 

We may collect and process the following types of personal information:

  • Identification Details: Name, surname, company name, designation, identity or passport number.
  • Contact Information: Email address, phone number, physical address.
  • Financial Information: Banking details where relevant to financial transactions.
  • Device and Usage Data: IP address, browser type, operating system, and interactions with our website.
  • Cookies and Tracking Technologies: We may use cookies to enhance your experience (see Section 6 for more details). 

2.  HOW WE COLLECT PERSONAL INFORMATION 

We collect personal information through:

  • Direct interactions (e.g., when you contact us, subscribe to newsletters, or submit inquiries).
  • Automated technologies (e.g., when you browse our website).
  • Third parties (e.g., affiliated financial institutions, service providers, regulatory authorities). 

3.  WHY WE COLLECT/PROCESS PERSONAL INFORMATION

We process your personal information for the following purposes:

  • To respond to inquiries and provide requested services.
  • To comply with legal and regulatory requirements, including financial sector regulations.
  • To monitor and improve our website and user experience.
  • To facilitate corporate governance, risk management, and compliance activities across our group of financial institutions.
  • To communicate with stakeholders regarding business updates, news, and regulatory developments.

4.  SHARING OF PERSONAL INFORMATION 

We may share personal information with:

  • Subsidiaries and affiliated financial institutions within our corporate structure.
  • Regulators and authorities where required by law (e.g., Prudential Authority, Financial Sector Conduct Authority, FIC).
  • Third-party service providers who assist with IT services, analytics, and compliance.
  • Legal advisors, auditors, and risk consultants where necessary for compliance and governance.

We do not sell or rent personal information to third parties. 

5. TERMS 

  • Accessing and using our website is entirely your choice and done at your own risk.;
  • . We will not collect, process, store, or share your personal information with any third party without your consent unless legally required to do so. This excludes trusted third-party service providers with whom we have agreements.;
  •  We will only request, collect, process or store your personal information if it’s lawful for us to do so;
  •  Your personal information will be retained solely for the purpose for which it was collected;
  •  We will take all necessary measures to ensure your personal information remains confidential and secure by storing it in a protected database and complying with all relevant legal and regulatory requirements;
  •  We keep all recorded financial information strictly confidential and will destroy same upon your written request;
  •  We take reasonable and necessary precautions to secure your transactions on our Website but can in no way guarantee the confidentiality of your transactions;
  •  We are not legally responsible for any personal information you share with third parties linked or partnered with our website. We recommend reviewing their Privacy Policies before disclosing your personal information;
  •  Your information provided may be utilised by us and our partnered third-party service providers for marketing purposes;
  •  This Privacy Policy may be updated periodically without prior notice. Please review it each time you access our website to stay informed of any changes.

6.  COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies and similar tracking technologies to improve user experience. You can control cookie settings through your browser preferences.

7. SECURITY OF PERSONAL INFORMATION

We implement appropriate technical and organisational security measures to protect personal information from unauthorised access, loss, or misuse. However, no data transmission over the internet can be guaranteed as 100% secure.

8. YOUR RIGHTS UNDER POPIA

You have the following rights under POPIA:

  • The right to access and request copies of your personal information.
  • The right to request correction or deletion of inaccurate data.
  • The right to object to processing under certain conditions.
  • The right to withdraw consent where processing is based on consent. 

9. DATA RENTENTION

We retain personal information only as long as necessary to fulfil the purposes outlined in this policy or as required by law. 

10. CONTACT US

If you have any questions, concerns, or requests regarding this Policy or how we process personal information, please contact us using the following form.